Gustavus introduced a new brand position to better reflect its mission and core values. The position builds on market research involving more than 2,000 Gustavus constituents and coordinates with the report of Commission Gustavus 150. The new brand position incorporates use of the tagline “Gustavus Adolphus College: Make Your Life Count.” Click to enjoy a brief video that conveys the essence of that important work. As part of the new brand position, Gustavus is in the process of rolling out a redesign of its website, gustavus.edu.