Kitty Hart ’89 and Scott Kneeskern ’90 worked together for the first time when, as Gusties, they created print ads for the Gustavian Weekly. Little did they know they would work together professionally 25 years later.
In February of this year, the Minnesota Orchestra reached agreement on a labor dispute that had divided the musicians and the organization for many months. With the dispute resolved, the music returned to Orchestra Hall along with a new and refreshed brand identity.
Scott Kneeskern is the Creative Director at Minnesota Orchestra and was instrumental in leading the organization in a design agency search and ultimately the path toward a new identity to coincide with significant renovation at Orchestra Hall. Kitty Hart is Director of Client Experience at Capsule, a nationally-recognized brand design firm in Minneapolis. Capsule was selected as the design agency partner, allowing Kitty and Scott to collaborate once again.